Knowing trending products and what to sell online is a very crucial thing for many businesses, especially for those who are looking for great dropshipping and e-commerce ideas — this basically means:
- Trending products and services can give the chance to stay ahead of competitors.
- Moreover, being customer focused and understanding the needs of the target audience, their buying journey, hobbies will lead to more sales and profits.
Selling online, implementing new ideas and getting popular products are great possibilities of making sure your business gains the most of all the opportunities that come when you start electronic commerce. On the other hand, you can provide an access to your store online for 24/7 buying from all over the world, and gain even more leads.
Even though selling online is a good way of increasing profits, it can turn out to be ineffective in cases where a business sells the wrong items. For example, 69 % of Americans prefer buying electronics in person as compared to online.
Therefore, 2018 presents a great opportunity for you to make the most of all the opportunities that come with e-commerce. Advertise your products and services, so that you can be more productive.
The Best Trending Products That Will Give You a Head Start in 2018:
Here is a list of some of the best products trending in 2018, and so you can be sure to make profits when you sell them to your customers.
1. Phone accessories
The need for phone accessories keeps increasing and will keep increasing. That is why investing in this product is a great way to start your 2018. Customers will always want to purchase accessories such as:
- Wireless headphones,
- Portable smartphone charger,
- Solar USB Chargers,
- Protective Covers & Cases,
- Power Bank and Car Mounts,
- USB OTG Support,
- Selfie flash light,
- VR headsets.
These are all items that customers will always need for their phones. Also, one item that is trending now is a portable wireless power bank and charger for mobile phones. This is a great example of items that customers need and will purchase in 2018.
North-America alone is expected to contribute 14% to the global revenues that come from phone accessories by the year 2023. Also, the number of mobile phone users is expected to rise in 2018, reaching more than 4.9 million users. So it means more customers to provide for, which means more sales.
2. Beauty products
Cosmetics are one product that will always be trending despite the year, and 2018 is no different. Some cosmetics that are currently trending include:
- Eyelash serum,
- Makeup brush cleanser,
- Waterproof liquid eyeliners,
- Kylie Cosmetic lipstick,
- Gold highlighter from Fenty Beauty Cosmetics,
- Coconut-based products,
- Makeup rhinestones.
The best way to get the most out of these items is by selling them in multiples, usually three bundles for each order. By doing this you will be making more sales. You can use social media to increase marketing of these items to attract more customers. Advertising on both Facebook and Instagram will be a great way of gaining the attention of customers.
3. Backpacks
The smart bag pack is here and is one of those items that customers are looking forward to. The best thing about these backpacks is that they are not only for women but also for men, thus attracting a wide range of customers.
Apart from selling smart backpacks, you can also sell other bags such as:
- School backpacks,
- Hiking backpacks,
- Ladies handbags,
- Diaper Bags,
- Purses and more.
Selling other accessories alongside these backpacks will be a great way of increasing sales. For example, you can sell sunglasses and key chains alongside backpacks.
4. Wearable tech
The tech era is here and is going nowhere in 2018. With so many inventions being released to the public, the need for technology never seemed any clearer. Wearable technology is constantly being made and being able to provide customers with these products is a great way of increasing your profits in your business and ensuring business growth. Trending wearable tech of 2018 include:
- Smart goggles, that can be used by swimmers,
- Self-powered and fitness watches,
- Hybrid smartwatches by Nokia,
- Touchscreen gloves,
- Smart patches, and more.
All these products will help you to make more sales and increase your profits in 2018. The key to success is going to be marketing. And by improving your marketing strategy, you will get more customers and more revenue for your business.
5. Smart suitcase
Technology is impacting every aspect of our lives. We can not only use technology through mobile phones to communicate but now we can apply technology and gadgets to make traveling easier.
Smart suitcases make packing less stressful and faster for more customers. The best suitcases to sell are the one with removable batteries since it makes it much easier for customers to use.
Features of smart luggage include:
- Charging ports for mobile phones,
- Tracking devices in cases when luggage is lost,
- Smart weight sensing system,
- Controlled LED lighting,
- Motorized suitcase to ride to a terminal.
These are features that are helpful to customers and thus will attract lots of buyers. You will just need to apply marketing strategy to increase awareness of such products.
6. Wallets and belts
Selling wallets for both men and women will be a good move in 2018. These items are in constant need and so there will always be a need for them. You will be able to make more profits if you sell them alongside other items.
Aside from selling wallets, you can sell belts for men online. This product is great because it provides a wide range of options for customers to choose from. Selling these two products will be a good combination. It can be used as an upsell to promote sells in your business.
7. Vaping devices
The need for e-cigarettes keeps increasing and thus selling this product online will be a good way of increasing sells in your business. They are becoming more popular as most people are starting to refer them instead of the regular cigarettes. This is mainly since they are cheaper and contain no tar.
Even though you may need to check regulations in your country about selling e-cigarettes, it presents a special opportunity for you to sell more products and increase your revenue in 2018. In fact, it is the major competitor of e-cigarettes. So, combining the two would make your business more efficient and productive.
8. Antistress and fidget toys and devices
Fidget and antistress toys become very popular in 2017 even though it had been around for a longer time and will still be a popular toy for many people as we move into 2018. Many businesses may have a reservation for selling fidget spinners because of fear that it’s an outdated trend.
However, you can still make profits by selling this toy since it is still needed by many customers and seen as a toy of choice. The best types of antistress and fidget toys to sell in 2018 include:
- Diageng spinner fidget toy,
- Fidget cube,
- Galactic Globe,
- Tangle Toys.
9. Skin care products
Just like makeup, skin care products are predicted to be trending in 2018, and present an opportunity for you to expand your business. Beauty skin care products that you can sell online in 2018 include facial masks.
The popularity of this product has risen in recent years and will keep increasing as people have the need to perfect their appearance. Social media has also played a major part in promoting this product.
An example of a facial mask that will be trending in 2018 is the 111Skin Celestial Black Diamond Bio Cellulose Eye Mask, which also has anti aging properties. So, this will be a great product to sell. Other products that you can sell alongside facial masks include:
- Facial cleansers,
- Anti-aging creams,
- Charcoal Masks,
- Perfumes,
- Deodorants,
- Natural herbal soaps.
The best thing about this category is that it will attract both men and women since skin care trends are influencing not only women but men as well.
10. Fashion trends
We live in the digital age and fashion trends are definitely taking note — even high-fashion. For example, Chanel has launched their e-commerce in 2016 to shop all your favourite clothes from the comfort of one touch.
You have also to get ready to do a whole lot of late night impulse and start your e-commerce site. The fashion trends for 2018 (the latest Pinterest 100 report) include:
- Logomania is back,
- Larger than life earrings,
- Berets,
- The original blue jean,
- Socks that rock,
- Shoes (Studs, pearls and bold buckles).
- Baby clothes,
- 100% cotton clothes,
- Sportswear.
These products are guaranteed to keep your business afloat and will bring in customers. Or you can follow the fashion style of stars like Rihanna and check their Instagram selfies to sell similar things.
Although selling clothing can be tricky because some customers may prefer going to a shop, however, there are many ways in which you can still attract customers:
- Providing many sizes for customers to choose from will be a great way of boosting your sales.
- Apart from sizes, you can also offer a variety of different styles from which your customers can choose.
- Then marketing will also be important if you want to gain new leads.
- Placing ads on several social media platforms will give you the extra push you need to ensure the success of your e-commerce business.
- Be sure you know the trending colour patterns and fabrics of 2018 such as velvet, chiffon, georgette, poplin, or lightweight organic cotton, with little midnight blue comfort, passion red.
11. New decor and home trends
With 1000s of home furniture listings, decor featuring inspiring designs and colours, here are the trends to watch in 2018:
- Botanical prints and floral patterns — drapes and home equipment will be bloomed with flower decorations this year.
- Statement floor — tiles with light, bold, geometrical or herringbone patterns in the customers’ rooms will be looked very esthetic.
- Wood — botanical and geometrical patterns will make a home beautiful and give you some profit when selling home furniture but light wood cabinet will gain you lots of leads.
- Matte metal hardware — matte on your appliances or cupboards is a new trying to sell in 2018.
12. Food and drinks: healthy and organic products
You will not even guess how many individuals are ready to buy smoothies, fresh juices, organic products, jar food, paleo bars and more.
Google Trends about “fresh juice” and “fresh food”
Particularly, with all organic and beneficial products on the rise, food and drinks that save your customers time and help to eat normally and be healthy should be a strong campaign.
Here is a list of popular food and drinks products of 2018:
- Hummus, pita and falafel,
- Handmade frozen yogurts,
- Green tea shots,
- Matcha, maca root, cacao,
- Detox tea,
- Roasting coffee,
- Coconut Water with Aloe Juice,
- Food in jars like sauces,
- Puréed soups,
- Gluten-free products,
- Plant proteins like Quinoa,
- Snacks to mini meals,
- Handmade cakes.
Additionally, look for the equipment and supply for food. One of the most popular products in 2018 on Amazon will be Seal and Pour packages (lid).
13. Hobbies and interests
You can turn your potential customer’s hobbies into profit. You can sell products that are associated with people hobbies and interests. Here is a list of the popular hobbies and niches of 2018:
- Sports equipment, backpacking or scuba-diving,
- Homebrewing,
- Materials for arts and crafts,
- Gardening stuff,
- Grills or smokers,
- Video or photography lights,
- Materials for pottery and ceramics,
- Materials for embroidery and sewing,
- Reading — selling books,
- Products for Nail Art,
- Equipment for musician,
- Baking goods,
- Accessories for DIY,
- Video game consoles,
- Macrame and knot tying products.
Also, this would be big in 2018:
- Giant knitting and needles are getting popular
14. VR accessories and drones
VR or Virtual reality — it is one of the most popular products that users are talking about. However, this niche market in the games industry will be the most challenging to start and compete.
Watching the bright side, VR is comparatively new and an industry is still developing. Potential equipment for this technology is relatively unexplored. But VR will surely dominate in social channels, e-commerce, and shopping areas.
Drones — Drones will really grow in demand. Though you can find lots of limitations around flying, the market shows no signs of slowing down in 2018.
15. Products for men: beard and mustache
The trending uprise of the lumberjacks and beards are surely helped the dropshipping, e-commerce and other markets, particularly, cosmetics to get profit. Here, the market even breaks into smaller part according to the target audience:
- Brands for the trendy professionals,
- Products for the customers in office — as facial hair is not a limitation term for employment.
Here is a list of the 2018 popular care products for men with beards:
- Organic beard and mustache oil,
- Beard and Mustache Wax,
- Handmade Beard/Moustache Combs,
- Groomsman Trimmers and hair clippers.
Google Trends about “beard oil”
16. AI and cloud hosting
Artificial intelligence (AI) — it is the trending and huge “next thing”. It is bigger than Virtual reality. You can find many AI algorithms which go beyond the capabilities of human professionals of today.
AI algorithms plus cognitive mechanisms enter human-powered industries:
- Customer service,
- After-sales support,
- Finance,
- E-commerce, etc.
You can find plenty space for products to fill different niches of this emerging trend in 2018.
Managed cloud hosting — an increasing need for managed cloud hosting is another trend this year.
17. Eco-friendly feminine products
As millennials are at their peak today, they are the driving force in women care. They are more conscious about surrounding things and about the around waste, especially the waste that their every month period produces.
Therefore, this has led to lots of innovative things in hygiene products like:
- Reusable menstrual cups,
- Washable period panties,
- Biodegradable panty liners,
- Holy sponge and tea tree oil for cleansing,
- Cloth pads.
That can make girls’ lives better and help you to earn some revenue by selling such innovative items.
Conclusion
These trends will help you to make the most of 2018. By selling one of these you can be sure that you will make sales and profits since you will be selling products that are in high demand. It is good to keep monitoring:
- The marketing trends and dropshipping ideas,
- Google trends and check what was trending in 2017,
- Amazon and Ebay Daily Deals, Etsy, Craigslist.
- Visit social sites Polyvore, Wanelo, Fancy, Pinterest, Instagram.
- Check out the following popular resources: Kickstarter.com, Wish.com,
As the needs of customers can easily change from one product to a completely different one within a matter of days, it’s necessary to check at least the above sources.
Constant monitoring of the market trends will give you the lead you need to stay on top of your business. Remember, we notice a rise in more intelligent buying — Buy it for life (BIFL: Durable, Quality, Practical — Reddit). Today, it’s very important to sell products that fit customers’ philosophy and that are durable and organic.
Little note: this is the best time thanks to the social media, marketing tools, and platforms to increase awareness and sell online — that way you can let customers know about your trending products!
